Performance Marketing Pros
Acting as an outside strategic advisor for clients can sometimes make it hard to get a defined sense of what’s happening on a day-to-day basis of the business. Sometimes your clients simply forget to …
Continue Reading about Engaging with Clients: Maximizing Results with the Right Questions →
As a female entrepreneur, you’re likely a highly-motivated and busy person–two qualities that set you apart, but also give you something in common with other women who are passionate about their …
Continue Reading about How To Find Your Tribe As A Female Entrepreneur →
Fractional marketing leadership gives businesses the best of both worlds. You get access to senior level strategy with tactical expertise, without the risks and high overhead costs of hiring a …
Continue Reading about What is Fractional Marketing Leadership? →
The year 2020 certainly required a lot of pivoting — and then some. What the year’s challenges underscored is the need to be flexible, and willing to refine processes when they may not be resonating …
The year 2020 required a lot of pivoting from typical business norms. When preparing your 2021 plans, learning from 2020’s challenges can help guide your strategic marketing framework — despite …
Continue Reading about Annual Marketing Checklist: Preparing for 2021 →
Taking the time to understand the key performance indicators (KPIs) that drive your continued email campaign success, and knowing when to adapt, can help you create a sustainable, effective strategy. …
