Case Study: PMP helps ProPair Level Up
For early-stage technology businesses to scale, they need to be agile, have a defined product roadmap, and have strategic messaging that resonates with their market’s evolving needs. The key to synthesizing these goals lies in optimized messaging, content marketing and sales collateral.
This three-pronged approach executed by PMP is what helped the leadership team at ProPair execute on their goals of amplifying their revamped product messaging with their audience. ProPair is a Silicon Valley innovator that is empowering sales teams with machine-learning technology to improve the entire lead conversion lifecycle.
Amplifying a Product Roadmap with an Enhanced Marketing Framework
To maximize impact, PMP and the ProPair team worked together to develop and message a new product suite that more accurately reflects the most popular use cases for the company’s technology. As a result, ProPair’s leadership team is now better positioned to focus on what they are best at: Driving new business and establishing strong industry partnerships.
On top of developing messaging and expanding the product suite, ProPair’s website was redesigned to fully reflect the evolution of the company and its expanded product offerings.
To fully reflect how the company has grown since inception, its new website optimizes the many ways its prospective customers can get the most out of their investments by leveraging ProPair’s cutting-edge machine learning technology.
When coupled with targeted sales collateral, a new, fresh stream of content, and a clear vision into the product development process and benefits for customers, ProPair has been able to turn its marketing investment into a sales pipeline tool.
Providing Guidance Through the Evolution of a Company’s Development
A true marketing partnership isn’t only about providing the materials to attract customers and sell a product. The real power of marketing is about understanding how to tell the story of a brand — and their leaders — in an authentic measure that creates a better connection between the company and its prospective customers and partners. This defined how PMP has approached the partnership with ProPair.
ProPair’s platform has evolved in the five years since the company launched, and it has an impactful story to tell, in large part because of the unique background of its leaders, and the technology they have been able to harness to help companies tackle a real, and very burdensome challenge: lead management optimization. Translating that story into effective marketing and sales materials is where a strategic marketing partner makes an impact.
The evolution of ProPair’s story has been born out of necessity as the way companies conduct work has evolved at a rapid pace. Like most companies, ProPair operates in a highly competitive market (consumer direct mortgage industry) and PMP’s marketing framework has set the company up to better share its story, showcase real-world case studies, and connect better with more leaders in their industry.