International Expansion

After studying this client’s domestic sales channel programs and results, PMP built a model for expanding the programs globally.

The Challenge

The client had experienced success through a series of sales channel and direct marketing programs in the U.S. and wanted to apply learning and successful programs to key international markets to drive further growth.

The Solution

We first built a financial model to estimate the cost of expanding marketing programs globally that was leveraged to size and prioritize investment.

We then built a channel partner marketing program that included:

• A destination spend platform to drive consumer spend in key locations
• Sales channel partner pitch materials and incentives
• Channel partner templates and marketing assets to support execution in key markets
• Sales enablement materials
• Marketing best practices education programs for channel partners

Results

The company was able to deliver millions in revenue from international markets launched.