Gibraltar Business Capital
PMP built a full suite of marketing services to accelerate growth for this commercial lending company.
Gibraltar Business Capital had experienced moderate growth leveraging in person sales. As their private equity ownership was looking to sell the company, they needed to create a mass marketing engine that could complement sales activities, professionalize the firm in the eyes of potential buyers, and modernize the company’s marketing tactics.
We built a full suite of Marketing services including:
- A new SEO-optimized website
- An annual marketing plan, budget and results reporting
- An extensive library of content including blogs, case studies, videos and long-form content
- A content marketing stream and distribution to grow brand awareness
- Monthly email communications powered by marketing automation (Pardot)
- Digital marketing campaigns including advertising on Google and LinkedIn
- Event and trade marketing
- Various custom campaigns to diversify sources of revenue
The company was able to double its asset size over a 2-year period and successfully sell to new ownership.