The Challenge

Gibraltar Business Capital had experienced moderate growth leveraging in person sales. As their private equity ownership was looking to sell the company, they needed to create a mass marketing engine that could complement sales activities, professionalize the firm in the eyes of potential buyers, and modernize the company’s marketing tactics.

The Solution

We built a full suite of Marketing services including:

• A new SEO-optimized website
• An annual marketing plan, budget and results reporting
• An extensive library of content including blogs, case studies, videos and long-form content
• A content marketing stream and distribution to grow brand awareness
• Monthly email communications powered by marketing automation (Pardot)
• Digital marketing campaigns including advertising on Google and LinkedIn
• Event and trade marketing
• Various custom campaigns to diversify sources of revenue

Results

The company was able to double its asset size over a 2-year period and successfully sell to new ownership.