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The learning curve, expense and commitment of onboarding full-time marketing leadership can be steep. This investment risk is all too familiar for SMBs, and not often the best option.
Full time staff come with costly salaries and benefits, while a full-stack marketing agency has high rates to account for overhead costs. Neither of these appeal to most SMBs. Fractional marketing services fit the sweet spot of delivering strategic direction and industry expertise within a reasonable budget. A true fractional marketing services partner lets your team tap into senior marketing expertise, while supporting your sales and marketing’s short and long-term goals.
Maximize Your Marketing Spend
Fractional marketing services give your organization the benefit of a full suite of solutions without the hefty price tag of bringing on full-time employees or an overpriced consulting agency. Applying a fractional marketing approach maximizes your marketing budget since all your spend is focused on strategy, creation and execution. Tapping into the power of a fractional marketing services firm offers a gamut of services to fit your needs — from marketing strategy, digital marketing and customer acquisition to brand building, team training and workshops.
The fees often vary with your needs, and are built with flexibility in mind to change during short-term ramp-up periods, and times of long-term slow, strategic growth development. Fractional marketing services allow you to adjust your efforts toward different directives as your organizational needs evolve. This approach helps build strategies around specific marketing frameworks to maximize your spend, without stretching your current team’s time or resources.
Give Your Organization a Fresh Perspective
It’s easy for SMBs to get bogged down by the day-to-day operations of running your organization, generating new business and managing customers. While necessary, those burdens can stifle growth by creating blindspots of how to plan for and execute on long-term organizational goals. An outsider’s perspective accounts for those gaps to keep businesses on track.
The added value of tapping into a firm with industry expertise, but with a fresh, objective perspective and structured approach can help businesses realize the steps needed to set their team up for growth and success. By objectively identifying gaps across your current marketing activities, your business can form actionable insights on how to adapt both short and long-term performance goals. By relying on an outside fractional marketing solutions firm to bring your marketing needs up to speed to meet current and future demands, your business can be privy to industry-driven, scalable marketing campaigns designed to generate sustainable growth.
Offer Comprehensive Solutions
SMBs often try to find a one new hire who can be the unicorn of their marketing team – someone that can do it all. Many businesses quickly realize that one person, or one marketing department still has gaps that simply can’t be filled by hiring another FTE. Fractional marketing service firms are built with that framework in mind and are designed to be flexible and diverse to meet your organization’s specific needs.
Whether you need senior talent to consult on a specific project, strategy or industry consulting, or you need an entire marketing framework developed, fractional marketing services fit the bill by matching a specific need with a service. For SMBs, relying on a fractional marketing service firm helps deliver a structured, strategic approach to evaluating your current marketing activities, and a plan in place to enhance and incorporate modern tactics to mix up the status quo with a more comprehensive perspective.
Is your business in need of additional marketing support? Reach out today to learn how our fractional marketing services can help you achieve your short and long-term goals.
